fashion your magic

fashion your magic is one of the the operational frameworks designed by brand privée to guide the creation of a personal brand. It aligns with one's spiritual journey and purpose and offers a structured approach to building a brand that is deeply connected to personal values, transformation, and the use of esoteric symbols, all of which serve to reinforce and express the individual's unique path.

this framework incorporates magic privée, a modern magic based on actable qualia, and focuses on integrating meaningful, symbolic elements that reflect inner growth and personal identity. The entire process is crafted to help individuals manifest their true selves through their brand, making the brand a powerful tool for personal evolution and expression.

fashion your magic is protected by copyright and has been digitally filed with the INPI, the French Institut National de la Propriété Industrielle, through an enveloppe Soleau, ensuring its ownership and safeguarding its unique approach to branding, spiritual evolution and manifestation.

fashion your magic framework is not just a path to creating your brand; it’s a transformational journey inspired by alchemy, personal discovery, and spiritual growth, designed for you if you’re seeking not only to create a brand but to embark on the principles of Magic Privée, through a structured, symbolic process inspired by alchemy, neuroscience, and philosophy. Each stage uses natural elements, alchemical phases, and symbolic rituals to align your brand vision with your inner world, resulting in a brand that resonates deeply with your values, purpose, and identity.

It isn’t a conventional branding tool, it’s an initiation and ritualistic experience. It unlocks your hidden potential, grounds and refines your ideas, merges emotional insight with universal wisdom, and culminates in the manifestation of a brand that embodies your essence. Each phase is crafted to shape your qualia, your subjective experiences and inner sensations, making the journey of brand creation profoundly personal and transformative.

the framework unfolds in four stages, each aligned with a natural element, an alchemical phase, and symbolic representations inspired by esoteric practices. As you progress, you’ll find that you’re not only building a brand but experiencing a shift in perception, emotion, and self-awareness, connecting deeply with your creation. And learning a lot of knowledge!

step	element	alchemical phase	principle
1 - the fog	air	nigredo - dissolution	unveiling potential
2- the trees	earth	albedo - purification	grounding vision
3 - the geyser	water	citrinitas - illumination	emotional universal wisdom
4 - the fireworks	fire	rubedo - completion	embodiment of power

a unique sigil

your brand as a Magical Symbol, more than just a design, it’s a sigil, a potent symbol of your personal power, crafted with intention. This sigil encapsulates your identity, your dreams, and your inner strength, transforming them into a tangible, wearable expression.

design with Intent, every choice in creating your brand, from the lines and shapes of your logo to the colors and textures you use, becomes a deliberate act of magic. These elements are not random; they are infused with meaning, designed to resonate with the energies you wish to channel in your life.

beyond commerce

intimate and authentic, unlike commercial brands that must appeal to the masses, your private brand is a reflection of your most authentic self. It’s a personal, intimate creation, unbound by trends or market demands. This brand is yours alone, a pure expression of who you are and who you wish to become.

empower through exclusivity by treating your brand as a sigil, it becomes a powerful talisman, a source of personal empowerment. Wearing your brand is a daily act of magic, reinforcing your connection to your intentions and enhancing your presence in the world.

magical creation

activate your brand, just as a sigil is charged and activated during gnosis, your brand is energized every time you wear it. The act of wearing your brand is more than just donning clothes, it’s a ritual of activation, a way to manifest your intentions and draw the desired energies into your life.

an evolving symbol, like a sigil, is not static. It evolves as you evolve, growing with you and adapting to your changing intentions and goals. This dynamic nature makes your brand a living part of your personal journey

spiritual impact

identity and self-realization: the process of creating a brand as a sigil is a journey of self-discovery. It’s an exploration of your inner world, allowing you to express different facets of your identity in a powerful, visual form. This brand becomes a mirror of your soul, reflecting both who you are and who you strive to be.

confidence and empowerment: wearing a brand that you have imbued with your personal intentions and magic can profoundly boost your confidence. It’s not just clothing, it’s armor, a shield of self-assurance that empowers you to face the world with unwavering confidence.

unleashing creativity

boundless creative freedom: you are not confined by any rules or conventions. Your brand can be anything you desire it to be, a true expression of your creativity, unchained and limitless. You are the master of your magical identity.

artistic exploration: the creation of your brand is an artistic journey, an exploration of symbols, styles, and ideas that resonate with your inner self. This is your canvas, where you can experiment and play, creating something truly unique and deeply personal.

ROQUEBRUNE CAP MARTIN aura

the heritage

fashion your magic journey is deeply connected to brand privée roots in Roquebrune Cap Martin heritage.

The Irish poet W.B. Yeats sought to uncover deeper layers of meaning and understanding, his writings delve into many philosophical themes that fashion your magic embraces, offering a rich context for your experience.

W.B. Yeats was a poet, but also a mystic, and a member of the Hermetic Order of the Golden Dawn and the secret Order Stella Matutina, devoted to the study of the occult and metaphysics. Through his poetry and prose, Yeats explored alchemy, symbolism, and the transformation of consciousness. Much like the alchemical phases of Nigredo, Albedo, Citrinitas, and Rubedo, Yeats used alchemical symbols to represent the soul’s path from dissolution to purification, illumination, and union with universal truth. His works often express a journey toward enlightenment, similar to the one you’ll undertake as you build your brand.

in poems like “Sailing to Byzantium”, Yeats writes about transcending limitations and seeking spiritual ascension, moving from confusion to clarity, and finally, to a unified state. This poetic journey mirrors the stages you’ll experience in Fashion Your Magic, where each phase of brand creation is also a personal transformation, guiding you from the mist of uncertainty to the clear embodiment of your brand. Yeats believed in personal and universal renewal through symbolism and ritual—a belief that closely aligns with the practices of magic privée.

Le Corbusier, known for his rational and modernist approach to architecture, infused his work with a profound sense of spiritual and symbolic meaning. Much like the stages of transformation you’ll experience in creating your brand, Le Corbusier’s designs reflect an awareness of sacred geometry, symbolism, and the quest for universal harmony. Through his Modulor system, the spiritual architecture of the Cabannon in Roquebrune Cap Martin, and his emphasis on proportions as a means of connecting individuals with a greater cosmic order, Le Corbusier viewed architecture as more than function—it was a pathway to align humanity with the universe.

Coco Chanel was also deeply fascinated by esoteric, symbols, and personal rituals. Her private spaces, like her Paris apartment and her villa in Roquebrune Cap Martin, La Pausa, were filled with occultist paraphernalia, crystal balls, talismanic objects, and symbols, illustrating her lifelong interest in signs, numbers, and personal power.

In her villa, La Pausa, a striking example of this fascination can be seen in the five-pointed star above her bed. The pentagram is a powerful esoteric symbol, often associated with protection, balance, and the harmony of elements. This symbol, rooted in mystical traditions, could have represented for Chanel a source of strength and protection. The pentagram also aligns with alchemical and Rosicrucian ideals of unity between spirit and matter, reflecting a use of symbols to create a personal environment charged with meaning.

when creating her first perfume line, she hired Ernest Beaux, a perfumer to the Russian czars who had studied esoteric herbs, flowers, and scents across Europe and Russia. Beaux was not only skilled in fragrance but was also fascinated by alchemical ingredients and Rosicrucian mysteries, which he incorporated into his work. One of Beaux’s favorite ingredients, galbanum, a rare scent associated with the Element of Air, was traditionally used in alchemical practices and was thought to enhance telepathic abilities. Beaux’s library, later purchased by the Perfume Museum in Grasse, contained rare esoteric texts, including a reprint of the Rosicrucian “Fama”, Crowley’s Book of Thoth, and A.E. Waite’s Black Magick, indicating his deep connection to the esoteric world that undoubtedly influenced Chanel’s perfumes.

as you progress through the fashion your magic framework, you can draw on all of above as inspiration. Inspired by Yeats, Chanel and Corbusier, you’re encouraged to explore symbols that resonate with your own inner journey, to select personal rituals that add depth and a sense of secret to your brand, conveying powerful layers of meaning that transcend aesthetics, creating a transformative extension of your true self, steeped in symbolism, mystery, and timeless power within the harmony of universal principles

your belief is the key, and your brand is the door. By applying these powerful principles to the creation of your personal brand, you are not just making a statement, you are crafting a living symbol of your inner power, a sigil that channels your deepest intentions into the fabric of reality; whether you seek empowerment, transformation, or simply a unique way to express your true self, this process offers you a magical path forward. Your brand becomes a constant reminder of your goals, a beacon of your personal energy, and a tool to manifest the life you desire.